Do You Want To Spend Time Or Spend Money?

There’s a choice that greets every business owner, every creative, every architect trying to do it all.

Spend time.
Or spend money.

Both are investments. But one costs headaches and frustration and pays you back in experience and skill. The other is collaborative, supportive, reminds you that you are not alone in this journey, and pays you back in time — that most precious, slippery currency we never get enough of.

When I first started my photography business, I tried to do everything myself. Website, contracts, bookkeeping, marketing — if it needed doing, I was doing it. I’d lose hours (sometimes days) trying to decode QuickBooks, learn HTML code, making business cards, or make sense of tax deductions, all while muttering a nasty words a sailor would be proud of.  .

Eventually, I realized something freeing: I don’t want to get good at accounting. I don’t want to learn HTML. That’s not my craft.

So now, I pay professionals to handle that stuff. And it feels like a breath of fresh air.

Because I’d rather spend those hours photographing the morning light sliding across a kitchen counter, or editing the portraits of a design team that I just photographed. That’s where my energy — and my earning potential — belong.

It’s the same question I ask my clients when they’re deciding whether to handle their own photos or bring me in.

Do you really want to spend your time learning apertures, flash modifiers, color correction, and file management?
Do you want to spend your weekend tweaking photos or designing your next project or meeting a new client?
Do you want to get good at photography — or do you want it done beautifully, efficiently, and in a way that truly reflects the quality of your work?

Hiring a professional isn’t an expense. It’s an investment in how your work is seen and remembered.

Because great architecture deserves great photography — the kind that shows your design in its best light, tells the story behind your decisions, and earns the attention your work deserves.

So, ask yourself:
Do you want to spend time on this?
Or would you rather spend your time doing what you love, while trusting someone who’s really good at their specialty to handle the rest?

If that second option sounds right, let’s talk. I’d love to photograph your next project and help you show the world what you’ve created!.